![]() ![]() ![]() “Maybe they were getting suits from Armani or carrying Louis Vuitton luggage, but NBA players weren’t wearing special-made.” Above all, though, James had one mandate. ![]() “That hadn’t been done before,” Johnson says. Then 20, LeBron rightfully saw the marketing potential in wearing luxury brands tailored to his 6' 8" frame. That same season Johnson began working with James, whom she met through Jay-Z. “Even though now, if you look, wilder than then.” “Everyone wants to be themselves and not feel like you have to fit in to a certain person’s view of how you should dress,” Wade says. ![]() But then in October 2005, NBA commissioner David Stern enacted a “casual business attire” dress code for games, outlawing chains, do-rags and other hallmarks of Iverson’s street swag. From the mink coats of Joe Namath and Walt Frazier to Allen Iverson’s baggy retro jerseys, pregame fashion was always a surefire way to attract attention. It wasn’t that pro athletes had no sense of style. ![]()
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